Crawford Investment Company had a long history, but the image they conveyed showed the company's age. Our job was to create a whole new image, which flowed into various marketing elements.
Crawford's logo was showing it's age. The original plan was to simply update the idea of a tree inside the letter 'C'. However, we thought the company could use a whole new concept. After seeing some intial ideas, they were thrilled and selected the current logo.
Full-page ad for the Route-66 festival.
The brochure featuring the investment services features a custom die-cut cover.
This direct mail piece used variable-data printing to personalize each letter. The letters were sent to past customers to announce the new visual identity of Crawford Investment.
Periodic seminars are announced with custom direct mail pieces.
The new stationery!
A whole new web site was designed and developed to better showcase the services provided by Crawford Investment. Many new funcionalities were implemented to help draw customers in.
Full-page ad for insertion in local trade publications